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An Insider’s Story – Mobile Sales Manager, The Guardian

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Deutsch: logo der tageszeitung the guardian

The Guardian (Photo credit: Wikipedia)

What is your job?

I am Mobile Sales Manager at The Guardian, responsible for a team who generates advertising revenue across Guardian content on mobile phones and tablets whilst also working with our product and editorial teams to identify trends in the market and how The Guardian can monetise these.

How did you get into it

In a haphazard way. I have been at The Guardian for 5 years and was promoted into this role two years ago. Before that I was recruiting into the media sales industry and saw candidates I was convinced I was better than, doing jobs I knew were interesting and was sure that I could do well in this industry so I put myself forward for them as I knew all the hiring managers and convinced them to take a leftfield choice.

What do you enjoy about it?

I am working for a media owner that produces quality content on the latest most interesting technology; it’s the perfect marriage! My role is to shape the future of a new area by determining its strategy and ensuring it delivers results. I get to work with the people who write the content, build the products, market our brands and sell advertising internally whilst externally I am talking to marketing directors of blue chip brands. It’s multi-faceted.

What do you wish you had known before you entered your industry?

That I should have joined it upon graduation and not 10 years into my career and how I should have had the drive I have now instead of drawing a salary 10 years ago. A crystal ball to see the incomprehensible growth of digital media would have been nice too!

Top tips for someone wanting to start out in your sector

Know the market you are in, appreciate you cannot know it all so treasure the brilliant people you work with and if you are going into a sales role make sure you make things happen instead of waiting for them to happen to you.

Our contributing writers are professionals who have valuable advice to offer. We assess and approve all our contributors to ensure their content is expert and relevant.

Written by getrealvideo

March 26, 2013 at 3:00 pm

An Insider’s Story – Supermarket leadership development scheme

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English: Waitrose Supermarket, Barry

English: Waitrose Supermarket, Barry (Photo credit: Wikipedia)

Part of our growing Insider Stories, where professionals share their advice and experience

Food retail is extremely fast paced and requires strong leadership, sales and customer service skills.  The hours can be anti-social and the work can be physically hard but it does save on gym membership!  To enjoy this job you will need to get a kick out of selling: everyday, day in day out.  You will need to be able to look at your store in great detail, considering how best to present your stock and staff to your customers and how to look at your operation through the customer’s eyes.  You will need to be able to use financial analysis to establish patterns of behaviour in your sales, wastage and levels of destroyed produce and then create a strategy to capitalise on your conclusions.  You will need excellent leadership skills as you will be implementing your strategy with the help of anything between 100 and 300 staff. I am entirely responsible for my store’s P&L with sales of over £0.5m a week and I firmly believe that there is no such thing as a manager, only a leader in retail.

Our contributing writers are professionals who have valuable advice to offer. We assess and approve all our contributors to ensure their content is expert and relevant.

Written by getrealvideo

January 21, 2013 at 9:00 am

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