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Business Insights: 5 tips from Patrick

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Part of our growing Business Insights, where company owners share their advice and experience

Advice Help Support And Tips Signpost Showing Information And GuidanceFive  things I wish Id known before I started my own photography business:

  1. I would like to have known how to find and attract new customers then how to build their loyalty.
  2. I would have liked to have known about networks like BNI.
  3. I would like to have known the importance of self belief and determination in conjunction with knowledge and experience.
  4. I would like to have known more about setting the correct value for my services/products.
  5. I would have liked to known a good mentor.

Patrick Nairne, UC Images, Photographer
www.ucimages.co.uk

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Written by getrealvideo

February 18, 2013 at 9:00 am

An Insider’s Story – Film and TV development executive

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Part of our growing Insider Stories, where professionals share their advice and experience

Television Studio

Television Studio (Photo credit: camerazn)

1 – What is your job?

Development Executive for a film and TV production company.

2 – How did you get into it?

I did an internship for the company I now work for 6 years ago and they gave me some freelance work for a few months. I was working in documentary and then went to work in drama for a few years – working initially as a runner, then an assistant, then a junior in development, before becoming a script editor and development executive. The company I used to work for were moving into drama and approached me about joining to head up the transition they were making from straight documentary and drama-doc into fully scripted.

3 – What do you enjoy about it?

I get to work with a lot of people I have huge respect for creatively and of late I’ve begun learning about the  legals of the business which I find fascinating.

The main pleasure is it’s varied and there’s a strong overlap with what I’m passionate about and enjoy in the rest of my life. I love storytelling and films, so I’m incredibly lucky to work in that world.

4 – What do you wish you had known before you entered your industry?

That the boring stuff is actually really valuable – running in Soho means you see the post-houses and other production bits, doing someone’s diary means you know who’s who in the industry and meet a load of other assistants that go on to have jobs in the industry etc.

There aren’t a huge number of very good people out there and that’s what everyone is after. So if you’re good, stick it out and it’ll pay off.

5 – Top tips for someone wanting to start out in your sector

Get as many internships as possible and meet as many people as possible. It’s a small industry, if you can get your face about and people like you you’ll get breaks.

Our contributing writers are professionals who have valuable advice to offer. We assess and approve all our contributors to ensure their content is expert and relevant.

Written by getrealvideo

February 15, 2013 at 9:00 am

Business Insights: 5 tips from Geoff

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Part of our growing Business Insights, where company owners share their advice and experience

 

Some of Geoff's jewellery made at Patrick Wyatt

Some of Geoff’s jewellery made at Patrick Wyatt

The following come to mind as being important lessons I have learned or am learning!

  1. People buy people
  2. Confidence comes from within and is not based entirely on knowledge.
  3. You cannot please every customer every time (though you should try).
  4. A successful trade is one where both parties come away better off and this is not always about price.
  5. Pushing one’s comfort zone is a great way to progress and also realise how far one has already come.

Geoff Murray, Patrick Wyatt Ltd, Jewellers

http://www.patrickwyatt.com

Written by getrealvideo

February 11, 2013 at 9:00 am

Business Insights: 6 tips from Chris

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Part of our growing Business Insights, where company owners share their advice and experience

Osteopathy - What is osteopathy

Osteopathy – What is osteopathy (Photo credit: MyBestTreat)

Five things I wish I’d known when I started in business as an Osteopath…

  1. That it’s OK not to know everything immediately
  2. Just because you’re young/inexperienced doesn’t mean you’re not any good
  3. It’s only right that people pay for your time/efforts as you’ve trained hard to get to this stage
  4. Keep your mind open and expect to learn something everyday
  5. Life and work are a journey but it’s not always a linear path or a direction that you expect. Just do your best every day and everything else takes care itself
  6. Before entering the Osteopathic sector, people need to accept that it’s just like taking your driving test.  The training/degree teaches you to be safe and competent; you only become good in Osteopathy through experience and being open to learning/growth once you’ve left college.

Chris Lambert-Gorwyn, Osteopath, City Life Gurus Ltd.
http://www.citylifegurus.co.uk/

Written by getrealvideo

February 5, 2013 at 9:00 am

Business Insights: 6 top tips from Andrew

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Part of our growing Business Insights, where company owners share their advice and experience

Andrew Seaton

Andrew Seaton

Be strict on credit limits. As a small business owner you wear many hats. My sales hat was much bigger than my credit control hat. When a customer is up to their £10k credit limit and says ‘send me another £2k of equipment’ the excitement of extra business can take over. It’s not quite as exciting chasing 60 day overdue accounts and hearing repeated excuses as to why they cannot pay. I learnt early on that a sale is not a sale until it’s been paid in full.

If it ain’t broke fix it. Just because video ‘tape’ recorders were hot sellers for many years, it didn’t stop them from becoming old technology and being replaced overnight with digital ‘DVD’ recorders, which are now being replaced with ‘network’ storage solutions. The same can apply when one year your customers are happy to receive a catalogue and order by phone, and the next they want to order online from your – or if you don’t have one – your competitors e-commerce website. I learnt the hard way early on, the importance of continual change, being ahead of the curve, and not relying on things just because they have worked in the past.

Delegate. As a small business owner, nobody knows your business like you do, or is as committed to your business and customers as you are, and there might be a temptation to do everything yourself. It took me a few years of being a ‘one person band’, however once I started employing people and had grown to a team of five, I wished I’d had that team and support much earlier on.

Keep your ideas to yourself A while after starting my business, and achieving initial success, I was approached by a ‘friend’ who became interested in the running of my business. In good faith I shared my sales and marketing strategies. Shortly after said ‘friend’ had replicated my business model, undercutting me on price, targeting my customers and had effectively become a competitor.

The good times don’t last forever. In 1999 I started my business with a single unique product, minimal competition, high margins and most people I ‘cold called’ wanted to meet me. In 2009 I had over 1,000 products, cutthroat competition (manufacturers were emailing end users direct), low margins and my telemarketing team were reporting they were now the ‘8th, 9th or 10th distributor that had called customers that day’. I was working harder, smarter, and selling more than ever just to break even. I wish that I’d expanded much earlier in the ‘growth’ stage of the security market, which was now saturated and in ‘decline’.

After 12 enjoyable and successful years and taking into consideration the market conditions, Andrew Seaton sold his security business in 2011 to change career direction, and ‘with lessons learned’ is now Head of Business Development for Codastar, a Web Marketing Agency in London; specialising in Web Design, Social Media Design, and Search Engine Optimisation (SEO), helping clients maximise their online business.

http://www.codastar.com/

Our contributing writers are professionals who have valuable advice to offer. We assess and approve all our contributors to ensure their content is expert and relevant.

Written by getrealvideo

January 27, 2013 at 9:00 am

An Insider’s Story – Film and TV producers’ assistant

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Birmingham IMAX Tour - Film Reels for the Proj...

Birmingham IMAX Tour – Film Reels for the Projector (Photo credit: William Hook)

Part of our growing Insider Stories, where professionals share their advice and experience

Producers Assistant

1 – What is your job?

I am a producers’ assistant at an independent Film and TV production company called Young Films

 2 – How did you get into it?

I did an internship at another film production company where I learnt what the industry was like and then I used that bit of experience to get payed work as a runner / production assistant on a film that was shooting. I had to be very persistent in getting the runner job (including going to the offices with CV to introduce myself and calling quite often.) But once I had that job – others followed.

3 – What do you enjoy about it?

I enjoy the potential of being able to put any story you like on screen! I really like talking about narrative and films and watching and making films, and the ongoing creative discussions that happen when you’re making films.

4 – What do you wish you had known before you entered your industry?

How much administration I’d have to do for so many years – and that it will likely never stop! That the industry is extremely limited by financial restrains which inhibits innovation – but I suppose this can also be looked at very positively, and as an obstacle to overcome!

5 – Top tips for someone wanting to start out in your sector

Be persistent, confident and charming and care about films. Be open minded but hold on to the stories, themes, styles and films you care about – as down the line you might get a chance to make the films you want to!

Our contributing writers are professionals who have valuable advice to offer. We assess and approve all our contributors to ensure their content is expert and relevant.

Written by getrealvideo

January 24, 2013 at 9:00 am

An Insider’s Story – Supermarket leadership development scheme

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English: Waitrose Supermarket, Barry

English: Waitrose Supermarket, Barry (Photo credit: Wikipedia)

Part of our growing Insider Stories, where professionals share their advice and experience

Food retail is extremely fast paced and requires strong leadership, sales and customer service skills.  The hours can be anti-social and the work can be physically hard but it does save on gym membership!  To enjoy this job you will need to get a kick out of selling: everyday, day in day out.  You will need to be able to look at your store in great detail, considering how best to present your stock and staff to your customers and how to look at your operation through the customer’s eyes.  You will need to be able to use financial analysis to establish patterns of behaviour in your sales, wastage and levels of destroyed produce and then create a strategy to capitalise on your conclusions.  You will need excellent leadership skills as you will be implementing your strategy with the help of anything between 100 and 300 staff. I am entirely responsible for my store’s P&L with sales of over £0.5m a week and I firmly believe that there is no such thing as a manager, only a leader in retail.

Our contributing writers are professionals who have valuable advice to offer. We assess and approve all our contributors to ensure their content is expert and relevant.

Written by getrealvideo

January 21, 2013 at 9:00 am

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